16 January, 2025 • 10:00 - 10:45 AM (ETZ)

AI vs. Humans: What are the boundaries and opportunities of AI Shopping Assistants?

In today’s highly competitive e-commerce landscape, delivering personalized customer experiences is crucial for managing Customer Acquisition Costs (CACs) and driving revenue growth. Shopping agents and AI-driven shopping assistants are on everyone’s mind. Maximilian Goller, Business Development Lead at Neocom, will discuss how AI-based guidance differs from personal, one-on-one consultations, what unique advantages each approach offers, and how these two forms of support can be merged to create significant synergies. He will also explain how to ensure that every consultation is already hyper-personalized and delivered in the brand’s own tone of voice and DNA.

Why attend?

💡 Think beyond the shop: Discover how shopping and advisory agents can be utilized on the shop floor, in sales, or to empower colleagues—ultimately elevating the overall customer experience.

💡 Not just another chatbot: How can you ensure that your online store won’t become just another shop with a useless chatbot, but rather a unique destination that truly delights your customers and motivates them to make targeted purchases with you?mers and motivates them to shop with you, rather than being seen as just another marketplace

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Our Speaker

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Maximilian Goller

Neocom | Business Development Lead

Since July 2023, Maximilian Goller has been responsible for Business Development at Neocom.ai, driving the advancement of AI-powered shopping assistants that help e-commerce companies create personalized shopping experiences. With his extensive experience in leading and scaling sales teams—including roles as Business Development Lead at Neocom.ai and Account Manager at UMSATZGURUS—he brings a wealth of expertise in sales strategy and customer experience.