Conversational AI Report: What We Learned from Millions of Agentic Customer Interactions

Discover what millions of real customer interactions reveal about conversational commerce, AI-driven shopping behaviour, and the emerging Agentic Storefront.

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Conversational AI Report: What We Learned from Millions of Agentic Customer Interactions

Discover what millions of real customer interactions reveal about conversational commerce, AI-driven shopping behaviour, and the emerging Agentic Storefront.

Download Slides

What you will learn

How conversational shoppers behave & its relation to conversion and AOV

The measurable value of AI conversations

How quickly agentic commerce is being adopted across industries

Why customer intent is changing the ecommerce experience

“The storefront is becoming conversational. Not because chat is a better interface. Because intent is a better input.”

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Get the full presentation featuring insights from ~7.2M sessions, ~108K conversations, and ~175K orders across 12 retailers and 8 industries.

Explore how customers engage with conversational AI, how these interactions influence conversion and basket behaviour, and what the data reveals about the shift from traditional ecommerce navigation to a more conversational, intent-driven storefront.

DMEXCO 2026 Recap: Conversations, Connections & Agentic Commerce

Two days in Cologne, countless conversations, and one thing became clear: Agentic Commerce is moving from vision to real-world impact.

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DMEXCO 2026 Recap: Conversations, Connections & Agentic Commerce

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