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For over two decades, digital commerce has followed a simple pattern: customers search, browse, compare, and decide. That model is shifting. AI agents now interpret product information, compare options, and recommend purchases, often guiding decisions before shoppers even reach a brand’s site.

Our whitepaper examines this change, what we call Agentic Commerce. It shows how AI agents are reshaping product discovery, altering visibility and influence, and transforming SEO into optimization for AI-driven recommendations. For marketers and eCommerce leaders, it outlines market trends, the emerging agent layer, and practical steps to stay visible in an AI-mediated buying journey.